Where the Liberals went wrong
When you change the government, argued John Howard in the last few days before the election, you do change the direction of the country. Paul Keating's clarion call proved to be just as ineffectual the second time round. That could perhaps be because it obviously isn't true. Despite the high level of state economic and social intervention in Australia, the nation isn't steered by Captain Government.
Part of the problem that the Coalition faced in its final years was the unwillingness of government to grapple with key demographic and social changes. Similarly, in industrial relations, the rise of independent contracting has been meteoric to the extent there are now far more self-employed people than members of a union -- but the cause of this change was economic, not legislative.
Between 1996 and 2007, a lot of things happened and very few of them were the consequence of Commonwealth legislation. The `change the country' line was doubly inappropriate because of the status quo strategy of the Rudd Opposition. Federal Labor's big-ticket items may have been climate change and broadband but fibre optic networks and carbon trading don't win elections.
Rather, it was Labor's mantra of economic conservatism that was specifically designed to repudiate Howard's argument. To try to emphasise their credentials, Rudd and Gillard repeatedly affirmed the independence of the Reserve Bank - as if that was ever up for grabs. The message was simple: vote for the ALP and they won't change the country. But if you vote for the Coalition, they will embark on another round of industrial relations reform, and the country certainly will change.
The Howard government became alienated from its own record of conservative governance. The 2007 election re-established the status quo brand in the minds of political strategists. It will likely go down as one of John Howard's major legacies, and it is largely a positive legacy. With the government's extraordinarily flattering economic record, it is no wonder voters prefer more of the same.
Unfortunately, brand status quo has applied to areas which advocates of liberal philosophy - that is, the ideological combination of limited government and the open society - would prefer it did not. Despite their professed sympathy with small government principles, the Coalition delivered no reduction in discretionary spending and its election promises foreshadowed no future reduction.
Along a wide range of public policy areas, the Howard government could have done more. Industrial relations reform was used as a federal power grab, rather than as a push towards common law contracts. Taxation reform drove yet another stake into the already terminal federal compact.
Other reforms were barely reforms at all - the 2006 changes to media law did little to free up a stifled commercial media sector. It is hard to avoid concluding that the government's approach to reform was about quantity, not quality. Economic reform packages may have started out well-intentioned but when they emerged from the meat-grinder of parliament, they too often represented steps backward.
Nevertheless, elections are not won or lost on the size of government, weak media regulations, or eroding federalism. Elections are won on appeals to the status quo, issues such as immigration, or security fears. Federal seats are won on vacuous - and, for federalists, deeply concerning - issues such as graffiti, hoons and train lines. It isn't just that voters are not interested in liberal policies. In many cases it has proven far easier to win votes with an illiberal platform.
What role can liberal philosophy have if it can't be successfully marketed to voters? Liberal political parties are unlikely to win future government on a platform of radical change, except in times of crisis. The biases of the irrational voter mean that dramatic increases in immigration or a reduction in the minimum wage are hardly tickets to electoral success. In an era of status quo politics, it appears that ideology is, on net, an electoral negative rather than a positive.
But conversely, the final years of the Howard government demonstrated what can result when a political party has no philosophical base, lacks the fiscal restraint imposed by ideology, and simply purchases the votes it needs. Sooner or later, voters or in the case of the 2007 election, the Opposition, punish them for their directionless expedience.
Perhaps one reason why liberalism seems impossible to market to voters is because it hasn't yet been tried. No major party has gone to an election from opposition or from government with a full program of social liberalism and economic liberalism. The Howard government suffered from its abstract message - economic growth is far less concrete than fibre-to-the-node and the Kyoto Protocol.
Voters may instead respond to campaigns targeting over-bureaucracy and regulation, particularly as they affect business and community life. The record levels of regulatory and legislative activity during the Howard government provide ample scope to do so. It is fair to say such a campaign would be a direct repudiation of the Howard record.
What is not under question is the need for liberalism in Australia, and the challenges which liberals face - limited government and the open society remain simple and obvious goals regardless of their electoral popularity.